Adam Morgan : Eating the big fish : how challenger brands can compete against brand leaders
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P-EATI-D66401
| Categories | |
|---|---|
| Author | Adam Morgan |
| Title | Eating the big fish : how challenger brands can compete against brand leaders |
| Keywords | yritykset, johtaminen, arviointi, mielikuvat, liikkeenjohto, mallit, imago, tavaramerkit, yrityskuva, merkkitavarat, tuotteet, brändit, Brand name products, Product management, New products |