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Adrian Payne : Handbook of CRM : achieving excellence in customer management

Name: Adrian Payne : Handbook of CRM : achieving excellence in customer management
SKU: P-HAND-28967C
Price: 7.5 EUR
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Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Other works, Yearbooks
Author	Adrian Payne
Title	Handbook of CRM : achieving excellence in customer management
Keywords	kuluttajakäyttäytyminen, markkinointi, asiakaslähtöisyys, asiakkaat, johtaminen, asiakkuudenhallinta, kulutus, talousteoriat, suhdemarkkinointi, asiakkuus, digitaalinen markkinointi, arvo, ohjaus (hallinta), Relationship marketing, Strategic planning, customer relationship management, Customer relations, arvo (ominaisuudet)

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