Arthur Asa Berger : Ads, fads, and consumer culture : advertising's impact on American character and society

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AuthorArthur Asa Berger
TitleAds, fads, and consumer culture : advertising's impact on American character and society
Keywordsmainonta, mainokset, markkinointiviestintä, populaarikulttuuri, televisiomainonta, kuluttajakasvatus, Popular culture, Advertising, Consumer education
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