Christian Grönroos : In search of a new logic for marketing : foundations of contemporary theory
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P-IN-S-59A13D
| Categories | |
|---|---|
| Author | Christian Grönroos |
| Title | In search of a new logic for marketing : foundations of contemporary theory |
| Keywords | markkinointi, palvelut, myynninedistäminen, teoriat, markkinointitutkimus, suhdemarkkinointi, teorier, Marketing, marknadsföring, tjänster (service), sales promotion, relationsmarknadsföring, marknadsforskning |