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David E. Carter : Branding : the power of market identity

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Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Marketing, Advertising
Author	David E. Carter
Coauthors	Jeffrey F. Rayport
Title	Branding : the power of market identity
Keywords	muotoilu, design, tavaramerkit, brändit, products, Brands, Trademarks

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