Don Peppers : Enterprise one to one : tools for competing in the interactive age
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| Categories | |
|---|---|
| Author | Don Peppers |
| Coauthors | Martha Rogers |
| Title | Enterprise one to one : tools for competing in the interactive age |
| Keywords | kuluttajat, markkinointi, teknologia, asiakkuudenhallinta, innovaatiot, suhdemarkkinointi, asiakkuus, markkinat (taloustiede), kilpailu (toiminta), segmentointi, Relationship marketing, Technological innovations, Market segmentation, Customer relations, kilpailu (talous) |