Douglas B. Holt : How brands become icons : the principles of cultural branding
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P-HOW--C3065F
| Categories | |
|---|---|
| Author | Douglas B. Holt |
| Title | How brands become icons : the principles of cultural branding |
| Keywords | markkinointi, mainonta, mielikuvat, populaarikulttuuri, tavaramerkit, merkkitavarat, kulttuurivaikutukset, esikuvat, brändit, Popular culture, Brand name products, Business names |