Evert Gummesson : Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm
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P-TOTA-CDD07B
| Categories | |
|---|---|
| Author | Evert Gummesson |
| Title | Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm |
| Keywords | suhdemarkkinointi, Relationship marketing |