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| Categories | |
|---|---|
| Author | Ingmar Tufvesson |
| Coauthors | Ari Saarinen |
| Title | Mainonnan tehon mittaaminen : selvitys erilaisista mittausmenetelmistä ja niiden käytöstä |
| Location | Orimattila Shipped the next business day |
| Publisher | Sininen kirja |
| Publication year | 1971 |
| Edition | 1 |
| Binding | Paperback (softcover) |
| Page count | 235 |
| Original title | Reklameffektmätning |
| Language | Finnish |
| Series | Markkinointi-instituutin kirjasarja 7 |
| Product condition | Good (K3) |
| Other remarks | minor wear, slight skewing on spine |
| Height (mm) | 210 |
| Depth (mm) | 131 |
| Width (mm) | 13 |
| Weight (g) | 350 |
| Tax Class | Marginaaliverotus |