Jennifer Lynn Aaker : The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change

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AuthorJennifer Lynn Aaker
TitleThe dragonfly effect : quick, effective, and powerful ways to use social media to drive social change
KeywordsInternet, sosiaalinen media, yhteiskuntavastuu, sosiaalinen muutos, digitaalinen markkinointi, Social change, Social media, yhteiskunnallinen yrittäjyys, Social responsibility of business, Internet marketing, Social entrepreneurship
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