Jennifer Lynn Aaker : The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change
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P-THE--39E28F
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Author | Jennifer Lynn Aaker |
Title | The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change |
Keywords | Internet, sosiaalinen media, yhteiskuntavastuu, sosiaalinen muutos, digitaalinen markkinointi, Social change, Social media, yhteiskunnallinen yrittäjyys, Social responsibility of business, Internet marketing, Social entrepreneurship |