Larry Percy : Strategic advertising management
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SKU
P-STRA-7FF08D
Categories | |
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Author | Larry Percy |
Coauthors | Richard Elliott |
Title | Strategic advertising management |
Language | English |
Tax Class | - |
Keywords | markkinointi, mainonta, johtaminen, myynninedistäminen, suunnittelu, strateginen suunnittelu, kohdeviestintä, strategiat, kohderyhmät, communication, planning, Marketing, Advertising, strategy, Strategic planning, sales promotion, Communication in marketing |