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Larry Percy : Strategic advertising management

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Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Marketing, Advertising
Author	Larry Percy
Coauthors	Richard Elliott
Title	Strategic advertising management
Keywords	markkinointi, mainonta, johtaminen, myynninedistäminen, suunnittelu, strateginen suunnittelu, kohdeviestintä, strategiat, kohderyhmät, communication, planning, Marketing, Advertising, strategy, Strategic planning, sales promotion, Communication in marketing

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