Marieke K. de Mooij : Advertising worldwide : concepts, theories and practice of international, multinational and global advertising
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P-ADVE-3F6DEC
| Categories | |
|---|---|
| Author | Marieke K. de Mooij |
| Coauthors | Warren J. Keegan |
| Title | Advertising worldwide : concepts, theories and practice of international, multinational and global advertising |
| Language | English |
| Tax Class | - |
| Location | Orimattila |
| Keywords | mainonta, International, kansainvälinen, Advertising, reklam (marknadsföring) |