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Marieke K. de Mooij : Advertising worldwide : concepts, theories and practice of international, multinational and global advertising

Name: Marieke K. de Mooij : Advertising worldwide : concepts, theories and practice of international, multinational and global advertising
SKU: P-ADVE-3F6DEC
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Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Marketing, Advertising
Author	Marieke K. de Mooij
Coauthors	Warren J. Keegan
Title	Advertising worldwide : concepts, theories and practice of international, multinational and global advertising
Keywords	mainonta, International, kansainvälinen, Advertising, reklam (marknadsföring)

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