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Martin Lindstrom : Brand sense : sensory secrets behind the stuff we buy
See all options More Information | Categories | - Nonfiction > Economics, Business administration, Media, Communications
- Economics, Business administration, Media, Communications > Other business administration
- Economics, Business administration, Media, Communications > Marketing, Advertising
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| Author | Martin Lindstrom |
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| Coauthors | Philip Kotler |
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| Title | Brand sense : sensory secrets behind the stuff we buy |
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| Keywords | kuluttajakäyttäytyminen, markkinointi, aistit, ostaminen, kulutus, shoppailu, ostokäyttäytyminen, brändit, Brand name products, Advertising, Senses and sensation, Business names |
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