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Paul Farris : Marketing metrics : the definitive guide to measuring marketing performance

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P-MARK-A3B331

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Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Marketing, Advertising
Author	Paul Farris
Coauthors	David J. Reibstein & Neil T. Bendle ym.
Title	Marketing metrics : the definitive guide to measuring marketing performance
Keywords	markkinointi, markkinointitutkimus, matemaattiset mallit, Marketing, Markets, Marketing research

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