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Pentti Järvi : Strateginen brandihallinta

€15.00

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P-STRA-81AC13

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Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Marketing, Advertising
Author	Pentti Järvi
Title	Strateginen brandihallinta
Keywords	markkinointi, mielikuvat, hallinta, riskianalyysi, tavaramerkit, merkkitavarat, tuotteet, brändit, strategiat

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