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Philip Kotler : Marketing 3.0 : from products to customers to the human spirit

Name: Philip Kotler : Marketing 3.0 : from products to customers to the human spirit
SKU: P-MARK-D986B1
Price: 13 EUR
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Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Marketing, Advertising
Author	Philip Kotler
Coauthors	Hermawan Kartajaya & Iwan Setiawan
Title	Marketing 3.0 : from products to customers to the human spirit
Keywords	kuluttajat, markkinointi, yritykset, liiketoiminta, tulevaisuus, arvot, vastuu, kestävä kehitys, osakkaat, henkilöstö, kulutus, yhteiskuntavastuu, asiakkuus, vaikutusvalta, yritysetiikka, strategiat, companies, Marketing, Consumption, Consumers, values, Sustainable development

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