Skip to the beginning of the images gallery

Philip Kotler : Marketing management

Name: Philip Kotler : Marketing management
SKU: P-MARK-E2BBAC
Price: 14 EUR
Availability: InStock

As low as €9.00

In stock

Only %1 left

SKU

P-MARK-E2BBAC

See all options

Inspired by the American ed. of same title.

* The description may refer to a different version of the product. Details mentioned in the description, such as accessories, may not be part of the product you have selected. For detailed information about the product you have selected, please refer to the feature list below.

More Information
Categories	Nonfiction > Economics, Business administration, Media, Communications Economics, Business administration, Media, Communications > Marketing, Advertising Economics, Business administration, Media, Communications > Other business administration
Author	Philip Kotler
Coauthors	Kevin Lane Keller
Title	Marketing management
Keywords	kuluttajakäyttäytyminen, markkinointi, mainonta, asiakkaat, asiakastyytyväisyys, johtaminen, kehittäminen, myynninedistäminen, mielikuvat, markkinointitutkimus, markkinointiviestintä, suoramarkkinointi, asiakkuudenhallinta, markkinatutkimus, tavaramerkit, suoramyynti, suhdetoiminta, tuotteet, brändit, strategiat, planning, Marketing, strategy