Evert Gummesson : Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm
10,00 €
Varastossa
Vain %1 jäljellä
SKU
P-TOTA-CDD07B
| Tuoteryhmä | |
|---|---|
| Tekijä | Evert Gummesson |
| Teoksen nimi | Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm |
| Avainsanat | suhdemarkkinointi, Relationship marketing |