Ida Koho & Antti Brunni : Transformation Towards Human-Centered Medical Devices

"We are customer-centric" is an easy thing to claim, but in practice, it's not true for all medical device manufacturers. What does it take to be human centered? This handbook is a guide for a product manager's journey towards more human centered medical device product management. It provides tools, examples, and tips, acting as a stepping stone to the world of service design from the perspective of medical device manufacturing.

After reading this book:
- You will have the basic knowledge to start using the service design approach to invent, innovate, and optimize
- You will be able to explore new ways of thinking and working
- You will have some practical tools for user involvement and co-creation
- You will have a process to lighten your product management tasks

Ida Koho, Biotechnology Engineer BSc., MBA, has a decade of work experience from medical device manufacturers of different sizes and clinical areas. During her professional journey, Ida has worn many different hats from product management to branding, marketing management, product training, and customer support. She has gained practical service design experience in projects related to energy transfer using blockchain technology, brand strategy, health mobile app, and the creation of this handbook.

Antti Brunni is an experienced expert in service design and digital strategies, with over 15 years of experience in developing and managing digital and data-driven services, particularly in the fields of health and well-being.

Antti has a strong academic background: he holds a Master of Arts degree in Digital Media from the University of Lapland and is currently pursuing doctoral research focused on design strategies for medical software and supporting clinical decision-making. His interdisciplinary expertise bridges technology, design, and healthcare, making him a significant contributor to the research of service design and innovations in medical devices.

As a writer, Antti leverages his extensive professional experience and academic knowledge to provide practical tools for product management and service design professionals to improve the safety, usability, and regulatory compliance of medical software.